Do you ever find yourself reading the list of ingredients on the back of your favorite food item and ask yourself, “What the hell does ‘natural flavorings’ mean?” If a flavoring is “natural” then it should by definition occur in nature, right? And if that is the case, why would any “natural” flavors need to be added at all?
As Americans, we clearly like to believe that our food is natural – and that’s why millions of processed (read: artificial) foods found in the grocery store routinely claim to be “natural.” Peel back the onion a bit – a natural onion, hopefully – and we see that the whole notion of “natural flavors” is a complete fraud.